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HAYAT KIMYA BECOMES THE WORLD'S LARGEST TURKISH MANUFACTURER OF SURGICAL MASK

Transferring its 33 years of experience in the hygiene and cleaning categories to the surgical mask category with the Evony and Goodcare brands, Hayat Kimya has entered the sector as the FIRST and ONLY mask manufacturer with the Turkish Standards Institution’s product approval and COVID-19 Safe Production certification, providing a bacteria filtration rate up to 99%. The company, which will produce 2.5 billion masks per year and 7 million per day with an investment of more than 100 million TRY, will also focus on export as the only surgical mask manufacturer in Turkey that produces using its own raw materials.

In a statement about Hayat Kimya's new investment, Turkey Managing Director Enes Çizmeci said, “The pandemic has brought a brand new concept of 'normal' to our lives. Using a mask has become a daily part of our lives. By transferring our 33 years of experience and know-how in the hygiene and cleaning categories of fast consumption into the surgical mask category, we offer protection and comfort together”.
Stating that they started production with an investment of more than 100 million TRY and by providing additional employment for 400 people, Enes Çizmeci added the following about the investment: “We have entered the sector as the world's largest Turkish manufacturer in the surgical mask category, with our production capacity of 2.5 billion pieces per year and 7 million pieces per day. We manufacture the non-woven fabric, which is one of the most important raw materials used in surgical masks, within our own facility. In this way, we are the only surgical mask manufacturer that produces using its own raw materials. This enables us to offer the best of Hayat's to our consumers under any circumstances without compromising quality and with a sustainable manufacturing power.
In the surgical mask category, we will differentiate by offering value-added and innovative products. We have reflected our understanding of world-class quality production to the surgical mask category. We are currently producing the only 3-layer surgical mask that provides separate protection on each layer. We are the first and only company with the Turkish Standards Institution’s product approval and COVID-19 Safe Production certification, providing a bacteria filtration rate up to 99%. Giving a voice to consumers' insights, we also focused on the pain caused by the straps with prolonged use of masks. With the inspiration from the raw material technology that does not irritate baby skin, we developed elastic ear straps that do not hurt the ears. We brought protection and comfort together in Evony. In the coming period, we will be also making special designs for children and adults”.
In Turkey, surgical masks will be offered for sale in pharmacies, markets, health and cosmetics channels, and e-commerce sites in polyethylene packages of 10 and boxes of 50 under the Evony brand. Export products will be carrying the Goodcare brand.
Underlining that they work at Hayat Kimya with the belief that everyone has the right to access quality products, Enes Çizmeci said, "We differentiate ourselves in the sector by offering value-added, innovative products with accessible price policies. We have proven this once again with our initiative in the surgical mask category. As one of the leading companies of the sector in Turkey, we will continue to contribute to our economy in the production, employment, and export domains.”