At the Altın Pusula Public Relations Award Ceremony in Turkey, which was held for the 19th time this year, the “Bond with Love” project of Molfix, Turkey's leading baby diaper brand* in our homes, was found worthy of the award in the in the Health subcategory of the Corporate Responsibility category.
At The Altın Pusula where nearly 300 projects by public and private sector institutions and young communicators in 21 main and 27 subcategories were evaluated by the Public Relations Association of Turkey (TÜHİD) under categories such as corporate responsibility, sustainability, non-governmental organizations, internal communication, and best practices, 'Molfix Bond with Love' Social Responsibility Project was deemed worthy of the grand prize in the Corporate Responsibility Health Category.
Aysel Aydın, Vice President of Strategy and Marketing at Hayat Kimya, said the following about the award: “Our Bond with Love project is an all-encompassing project for mothers who experience premature and risky births and for unhealthy babies. Without life units, the medical and vital needs of the baby cannot be met. If the mother's psychology is not strong, her baby cannot hold on to life. With Bond with Love, we aimed to connect babies to Life with Love, and we will continue to work for happy and healthy babies by taking our project further in the future.”
*According to January-December 2020 IPSOS HTP data, excluding market brands.